Category Archives: PR & Media relations

ACC Cristiana Catino and Negozio Blu Architetti (Ambrosini, Gatti, Grometto), former designers of the first Eataly in Turin, conceived a symbolic architecture to give shape to the strategic vision of Green Pea: a highly sustainable building, a manifesto built with new technologies and natural materials to convey to users, through architecture, the idea of ​​respect for the environment and harmony with nature. The exterior is characterized by a shell of wooden sunshade slats, supported by a steel rib, a technical “treillage” which constitutes a filter between the functions distributed on the different floors and the environment. The lamellas, thermo-treated for external use, come from the forests destroyed by the flood of the Veneto. Designed to be disassembled and recyclable, Green Pea is mainly dry mounted, to allow the recycling of materials and components in the long term and consequently the extension of the life cycle. Vegetation is inserted through the organic texture of the facades and becomes a real building block of architecture. Italian flora and native plants have been selected to suit the climate and microclimate of the different facades. The sequence of welcoming and flexible interiors culminates in the entertainment space of the large equipped roof garden, permeated by bioclimatic greenhouses. The building thus appears as a natural organism, which breathes and lets you breathe, protects from the sun, vibrates according to the light and the growth of the vegetation. To minimize its carbon footprint, Green Pea is powered by renewable energy sources: geothermal wells, photovoltaic and solar panels, mini wind turbines and floors for kinetic energy recovery.

The photographies by Fabio Oggero taken during the lockdown propose an unprecedented documentary work of Turin’s urban space and a rethinking of its relationship with time: an “emptied” space and a “suspended” time. The total and widespread absence of the lockdown is not mere emptiness, but allows to build a new urban story, an almost cathartic vision in which the apparent absence of life, of people and of their movement gives Turin back to its purest sets, without distractions, background noises or distortions. The result is a portrait it without judgment, which asks questions without giving answers.

Una mostra fotografica che attraverso gli scatti di Fabio Oggero racconta, per un progetto di Urban Lab in collaborazione con Centro di Fotografia Phos , la città sospesa nei quasi due, lunghissimi, mesi di lockdown.
Un’occasione inedita per rileggere i luoghi che hanno maggiormente costruito l’identità di Torino.

Le fotografie di Fabio Oggero scattate durante il lockdown propongono un lavoro di documentazione inedito dello spazio urbano torinese e un ripensamento del suo rapporto con il tempo: uno spazio “svuotato” e un tempo “sospeso”. L’assenza così totale e diffusa del lockdown non è mero vuoto, ma consente di costruire un nuovo racconto urbano, una visione quasi catartica in cui l’assenza apparente della vita, delle persone e del loro movimento restituisce Torino nelle sue scenografie più pure, senza distrazioni, rumori di fondo o distorsioni. Il risultato è un ritratto privo di giudizio, che pone domande senza dare risposte.

Comunicato stampa

Virtual Tour

In the heart of Turin Roman quarter this 21.000 sqm mixed adaptive reuse breathes new life into a listed early XX century neobaroque architectural heritage of belle époque taste. The project expresses a new concept of living in the city, the “Living Supreme” patented brand. Elegant urban villas, each of them equipped with roof gardens and other facilities, where space flows freely from interior to exterior, and the garden architecture boosts the overall standing of the property with an unobstructed view of the city, up to the mountains.

Press review: Villegiardini

The Plan

Client: Peter Jaeger Architetti

What we did: press office (Laura Milan and Cristiana Chiorino) and photographic survey (Fabio Oggero)

When: 2018