Category Archives: Storytelling & Journalism

Gli arredi per Paolo Albonico | Electa | 2021

14 Luglio 2022

Gli arredi per l’ingegnere Paolo Albonico, una serie in legno per la sala e il soggiorno della nuova casa dell’ingegnere progettata da Carlo Mollino tra 1940 e 1944, sono al centro di una mostra allestita presso Triennale Milano dal 4 settembre al 7 novembre 2021. La mostra è accompagnata dalla rilettura della sua opera affidata ai contributi del libro catalogo in cui il saggio “Gli arredi per Paolo Albonico” ne ricostruisce la vicenda progettuale e la inserisce all’interno di una poco studiata storia familiare e di una celebratissima attività di progettazione di interni e di mobili, contestualizzandola e mettendola in nuova luce.

Autori: Pier Paolo Peruccio e Laura Milan

Editore: Electa electa.it

Anno: 2021

 

The furnishings for Paolo Albonico, a wooden series designed by Carlo Mollino between 1940 and 1944 for the hall and living room of the engineer’s new house, are at the centre of an exhibition set up at the Milan Triennale from 4 September to 7 November 2021. The exhibition is accompanied by the reinterpretation of his work entrusted to the contributions of the catalog book. The essay “Furniture for Paolo Albonico” reconstructs the story and inserts it into an unknown family history and a very celebrated designing activity, contextualizing it and putting it under a new light.

Authors: Pier Paolo Peruccio and Laura Milan

Publisher: Electa electa.it

Year: 2021

Polo SR 1938 | Giornale dell’architettura | 2021

13 Luglio 2022

Il Polo San Rossore 1938 è il nuovo complesso che l’Università di Pisa ha completato nel pieno centro storico della città. Progettato dagli svizzeri Diener&Diener Architekten e dai pisani Heliopolis 21, è un esempio di come il nuovo costruito può rendere la città consolidata più organica e pronta per adattarsi alle necessità future. La monografia per la Radiografia del Contemporaneo de Il Giornale dell’architettura.

Curatore: Laura Milan

Editore: Il Giornale dell’architettura ilgiornaledellarchitettura.com

Anno: 2021

 

Polo San Rossore 1938 is the new complex that the University of Pisa has completed in the historic center of the city. Designed by the Swiss Diener&Diener Architekten and by the Pisans Heliopolis 21, it is an example of how the new building can make the consolidated city more organic and ready to adapt to future needs. The monograph for the Radiography of the Contemporary architecture of the magazine Il Giornale dell’architettura.

Curator: Laura Milan

Publisher: Il Giornale dell’architettura ilgiornaledellarchitettura.com

Year: 2021

Casermette social park | Rivalta di Torino | 2021

15 Giugno 2021

Il progetto “Casermette Social Park” prevede la realizzazione a Rivalta di Torino di un parco di circa 2.500 mq con spazi per la socialità e l’incontro, declinati in diverse forme e funzioni. Il progetto è finanziato dal Bando Restauro Ambientale Sostenibile della Fondazione Compagnia di San Paolo ed è il primo tassello di un più ampio programma di riqualificazione ambientale che il Comune di Rivalta sta portando avanti  a sud del Sangone, tra le frazioni di Tetti Francesi e di Gerbole, sull’area degli ex depositi militari di artiglieria, 106 mila quadri tra gli stabilimenti Avio e Fiat, oggetto di un piano particolareggiato.

Il progetto è stato inaugurato nel maggio 2021, con la realizzazione  dell’opera dell’urban artist Run, che con rulli e vernici ecologiche, ha dato nuova vita alla torretta posta sull’ingresso del parco delle Casermette.

I soggetti proponenti oltre al compendi Rivalta sono Fondazione Fitzcarraldo (www.fitzcarraldo.it), Cooperativa Atypica (www.atypica.it), Museo di Arte Urbana di Torino (www.museoarteurbana.it) e Associazione culturale LandscapeFor (www.landscapefor.eu).  Sono partner del progetto anche l’Accademia Albertina di belle arti di Torino e l’Istituto Scolastico Comprensivo di Tetti Francesi.

https://www.facebook.com/casermettesocialpark/

Cliente: Comune di Rivalta di Torino

Anno: 2021-2023

Cosa abbiamo fatto: Social media management, ufficio stampa, comunicazione above and below the line, grafica e loghi

Carlo Mollino Designs | Quodlibet | 2020

10 Settembre 2020

Carlo Mollino (1905-1973), only son of Eugenio, an engineer, was born in Turin. In the early 1930s, Mollino started his professional activity, which was parallel, however, to the unique passions that contributed to his multifaceted and multidisciplinary fame. Indeed, while his work ranged from architecture to design, from interiors to artistic photography, he was also interested in acrobatic aviation, skiing, and auto racing. His very personal and celebrated idea of contemporary architecture developed between the capital of the Piedmont region and the Western Alps. For his interior designs Mollino borrowed from an assorted world of references, which became an integral part of his idea of domestic space.
Carlo Mollino Designs is a new reading of the work of the great architect and designer by way of unpublished archival documents and in light of the mediation that has been carried out by Zanotta since 1981, when the Fenis chair contributed to the growing interest in one of the liveliest and most versatile figures in modern architecture. The works produced by Zanotta described here cover a time frame of twenty-one years: from the projects for the Miller (1938), Minola (1944), and Orengo (1949) houses, all the way to the year 1959 and the Fenis alpine chair conceived for the Politecnico di Torino.

Authors: Laura Milan and Pier Paolo Peruccio

Publisher: Quodlibet quodlibet.it

Year: 2020

Teknoring.com | Wolters Kluver | 2014-ongoing

14 Dicembre 2019

Since March 2014 Comunicarch has started an editorial collaboration with the network Teknoring writing articles and making interviews on issues of interest to the target audience of the websites. The editorial coordination of the contributions is made in direct collaboration with the editorial Board of the websites and we give as well support in the implementation of specific mediakit, instrumental performance of journalistic activities and network marketing. All articles can be read here

Client: Wolters Kluwer Italia

Period: 2014-ongoing

Project leader: Laura Milan

Il Giornale dell’Architettura digital edition | The Architectural Post | 2014-ongoing

14 Agosto 2019

ilgiornaledellarchitettura.com is the new and modern version of the prestigious Giornale dell’Architettura, published on paper from 2002 to 2014 by Umberto Allemandi &C. After the end of the publications, it has been transformed in a webzine that goes on publishing following the same editorial line made of critic, refuse of the ephemeral news and the “background noise” created by the web and careful selection of the content. News and insights are released weekly through a newsletter.

Laura Milan is member of the editorial board, author and responsible for the website management and special editorial projects.

 

Client: The Architectural Post association

Period: 2014 – ongoing

Carlo Mollino. L’arte di costruire in montagna: Casa Garelli – Champoluc | Electa | 2018

16 Gennaio 2019

Garelli House is the last private building designed by Carlo Mollino, erected between 1962 and 1965 in Champoluc (Aosta Valley).

The book, published by Electa in the Architetti e architetture series, is curated by Laura Milan and Sergio Pace who put together for the first time documents form the Archive, owned by the Politecnico di Torino, and from the Garelli family, who goes on living the house at the top of the Val d’Ayas, giving their interpretation of one of the most famous, but less studied, Alpine Architectures of Mollino.

The holiday home commissioned by the entrepreneur Felice Garelli, enthusiast supporter of the traditional Alpine architectures deeply studied by the young Mollino, is as a sort of “collage Dada” which moves, recovers and transforms the old Rascard Taleuc (erected in 1664 on the slope where the new house looks), and creates a fascinating new building that is able to reinterpret the Alpine tradition in a completely new, personal and not folkloristic way.

Reviews: Elle Decor Klat Magazine

Authors: Laura Milan and Sergio Pace

Publisher: Electa

Year: 2018

Laughing at Architecture. Architectural Histories of Humour, Satire and Wit | Bloomsbury Publishing | 2018

10 Gennaio 2019

We have coordinated the editing in English of “Laughing at Architecture. Architectural Histories of Humour, Satire and Wit” by Michela Rosso published by Bloomsbury Visual Arts. It provides a survey of visual and textual humour as applied to architecture, its artefacts and its leading professionals. 13 essays range form 1750 to the present, from Europe to USA to contemporary China and explore an array of visual and literary sources to examine the critical reception of projects, buildings and cities through the menas of caricature and parody.

Curator: Michela Rosso

Publisher: Bloomsbury Visual Arts

Year: 2018

+ Studio Architetti|Bernini2: the book – Turin | 2018

4 Luglio 2018

In 2018 Filippo Orlando+Studio Architetti  with Mediapolis Engineering has completed the residential complex Bernini2. La Villa e la Torre in Turin and decided to publish a book to to tell the story of this interesting project. We have been in charge of all the texts, the graphic design has been signed by Quattrolinee and the pictures have been shot by Fabio Oggero and Mario Forcherio.

A stone’s throw from the center of Turin, between Corso Tassoni and the homonymous square along the baroque axis of Corso Francia, the new complex Bernini2 develops an innovative idea of residential architecture.  The intervention, commissioned by the Aurelia company and marketed by Investitalia, is a new and modern complex of 28 high quality apartments that are organized in two distinct but strongly interconnected elements: the Villa, which transforms the elegant building that in the fifties brought in Turin the refined reflections on living by Mario Asnago and Claudio Vender, and the nine floors of the Tower that rises slanted on Corso Tassoni with studied and always different fronts. Bernini2 is the result of a long reasoning that has solved the problems of a corner lot in a brilliant way, transforming them into the peculiar characteristics of an architecture that has succeeded in establishing constructive dialogue with the past, mediating between intervention scales and building typologies. very different from each other.

Client: Filippo Orlando +Studio Architetti

Year: 2018

Domus n. 1025 | Lavazza Nuvola Urbana | 2018

3 Luglio 2018

Laura Milan has been invited to write an article on the new Lavazza headquarters in Turin, for “Domus” June 2018 curated by Fulvio Irace focused on the best Italian factories and manufactures, and on their relationship with the territories where the work takes place.

“A strategic but difficult neighbourhood called Borgo Aurora; a historic company, Lavazza, seeking to emphatically restate its ties with Turin with a 120-million-euro investment; a large existing building ripe for redevelopment, the former Enel power station in Via Bologna; and a competition held by invitation and won in 2010 by Cino Zucchi Architetti for one of the city’s most important regeneration projects. These are the main ingredients in Nuvola (“Cloud”), Lavazza’s recently opened Turin headquarters.[…]

Read the article 

Client: Domus magazine

Year: June, 2018