Monthly Archives: Novembre 2020

In the rationalist Torre Littoria, one of the urban symbols of the thirties in Turin, Benedetto Camerana (Camerana & Partners) has designed a series of apartments, in which the city’s baroque architecture takes center stage through a play of windows and reflective surfaces.The project for the new apartments re-elaborates the themes that had already inspired the renovation of the 13th floor of the tower in 2003, which Camerana transformed into his home, a place for the elaboration and exhibition of his projects for the city. Among the suggestions behind the project there are many of his personal memories, such as the first flight by plane, in New York, with the landing in Turin right above Piazza Castello, the modernity of the Jumbo jet, with the internal helical staircase and surfaces in polyester, and the sinuosity of Saarinen upon arrival at the TWA terminal, but above all the design imprints of the past and the visions of the Theatrum Sabaudiae, an anti-litteram urban marketing project commissioned by Carlo Emanuele II of Savoy in 1682 and printed in Amsterdam to present at the European Courts the city of Turin in 145 bird’s eye views.

Client: Camerana & partners

Period: November 2020

What we did: Press office

Press review:

La Stampa

Modulo

Floor wall

Archiportale

Archilovers

Archello

Ansa

ACC Cristiana Catino and Negozio Blu Architetti (Ambrosini, Gatti, Grometto), former designers of the first Eataly in Turin, conceived a symbolic architecture to give shape to the strategic vision of Green Pea: a highly sustainable building, a manifesto built with new technologies and natural materials to convey to users, through architecture, the idea of ​​respect for the environment and harmony with nature. The exterior is characterized by a shell of wooden sunshade slats, supported by a steel rib, a technical “treillage” which constitutes a filter between the functions distributed on the different floors and the environment. The lamellas, thermo-treated for external use, come from the forests destroyed by the flood of the Veneto. Designed to be disassembled and recyclable, Green Pea is mainly dry mounted, to allow the recycling of materials and components in the long term and consequently the extension of the life cycle. Vegetation is inserted through the organic texture of the facades and becomes a real building block of architecture. Italian flora and native plants have been selected to suit the climate and microclimate of the different facades. The sequence of welcoming and flexible interiors culminates in the entertainment space of the large equipped roof garden, permeated by bioclimatic greenhouses. The building thus appears as a natural organism, which breathes and lets you breathe, protects from the sun, vibrates according to the light and the growth of the vegetation. To minimize its carbon footprint, Green Pea is powered by renewable energy sources: geothermal wells, photovoltaic and solar panels, mini wind turbines and floors for kinetic energy recovery.