The Fondazione Sella Onlus, with the Chambers of Architects and Engineers of Biella and the City of Biella and in collaboration with the architectural magazine Casabella, has launched the National Prize named after the engineer architect Federico Maggia. 10 selected architects under 35 years old were measured in the design and construction of facilities within the landscape of Biella inside former factories. The first edition was launched in 2013, the second one in 2015, the third one in 2019 and the fourth in 2022.
The Prize aimed to stimulate the design ability of the participants in expressing new ideas that can affect the development of the Biella territory using the Lanificio Maurizio Sella as working site helping to increase the recognition and the potential of abandoned industrial heritage.
Client: Fondazione Sella onlus
Period: 2013, 2015, 2019 and 2022
What we did: Press Office, Photographic survey, social media management and video storytelling